Oakley's Over The Top went over your head
The 2000 Summer Olympics. Trinidad and Tobago sprinter Ato Boldon walks out in sunglasses with no arms. The frame runs up and over his skull instead: chrome, with round metallic lenses. Nobody had seen eyewear like it on a track.
The hook
The 2000 Summer Olympics. Trinidad and Tobago sprinter Ato Boldon walks out in sunglasses with no arms. The frame runs up and over his skull instead: chrome, with round metallic lenses. Nobody had seen eyewear like it on a track.
The Frame
Designer Peter Yee built it for sprinters. A frame that hooks over the head can't bounce off the ears at full speed, and it takes the pressure off the temples. It borrowed from Oakley's Timebomb watch and Pro M frame.
Eliminate bounce. Reduce shock. Increase comfort.
What was happening
The future was chrome
Around the millennium, everything wanted to look like it came from 2050: translucent plastic, liquid metal, chrome. Oakley pushed it furthest, an eyewear brand whose products looked closer to sci-fi props than optics.
The detail people forgot
The box had a mushroom cloud
Oakley sold them like props from a war film: the Full Metal Jacket version shipped in a box printed with a nuclear blast. Originals still trade on resale sites for hundreds of dollars.
Why it matters now
In 2020 Oakley used the original mold one last time: 20 pairs in a gold-to-bronze finish at $2,000 each, then retired it. "Twenty years later, I still remember the rush," Boldon said.
Too extreme to sell. Too good to forget.
Words: LSMG Editorial.
