Film + TVKeanu Reeves in Talks for James Wan’s Crime Thriller SportsR-Truth Match With Damian Priest Ends in Referee Stoppage MusicHarry Styles Debuts Song for Liam Payne at Madison Square Garden SportsGiulia and Blake Monroe Set for SmackDown Street Fight PoliticsTrump Challenges Public Ownership of Presidential Records Film + TVSelma Blair's Team Disputes Accounts of Flight Incident Film + TVParamount Sets Red Rising Film With Francis Lawrence SportsOregon Expected to Start Brock Thomas Against NebraskaFilm + TVKeanu Reeves in Talks for James Wan’s Crime Thriller SportsR-Truth Match With Damian Priest Ends in Referee Stoppage MusicHarry Styles Debuts Song for Liam Payne at Madison Square Garden SportsGiulia and Blake Monroe Set for SmackDown Street Fight PoliticsTrump Challenges Public Ownership of Presidential Records Film + TVSelma Blair's Team Disputes Accounts of Flight Incident Film + TVParamount Sets Red Rising Film With Francis Lawrence SportsOregon Expected to Start Brock Thomas Against Nebraska

LEDGERA DESK

BUSINESS

Reporting and analysis on the deals, companies and power moves behind culture.

BUSINESS · MARCH 28, 2026

The Rise of Athlete-Owned Media Companies

From LeBron to Kelce, athletes are no longer just content — they're building the companies that create it. Here's why that matters for the entire media industry.

BUSINESS · MARCH 24, 2026

Celebrity Brand Deals in 2026: Who Is Actually Cashing In

The endorsement game has evolved. From equity stakes to co-ownership, the smartest celebrities are building empires — not just collecting checks.